A merger is when two or more companies join forces to become one company. The advantage of growing a company’s size is that products can be offered to consumers more cheaply now that these companies share their resources. The process can be very complex and involve many different areas, so it’s important for companies bring in professional advisors. If you need consultation on how adjust your brand’s image during this process please reach to us at [email protected]. Your brand image may need adjusting to incorporate recognizable elements that customers admired before the merge. The new brand images needs to leverage the combined company’s respective strengths and highlight the new competitive value gained from the merger.
An acquisition is when company A buys company B. For example: NBCUniversal acquired DreamWorks on August 22, 2016. Comcast unveiled the acquisition by announcing, “Jeffrey Katzenberg and the DreamWorks organization have created a dynamic film brand and a deep library of intellectual property. DreamWorks will help us grow our film, television, theme parks and consumer products businesses for years to come”. Sometimes buying a company is easier than starting a company.
Both mergers and acquisitions are done to increase value and to expand reach. The time immediately after a merger or acquisition can be confusing for a company’s employees and customers. It’s important to make sure you maintain control over how the world sees your company; it’s reputation and image. The new company will need to decide whether it should maintain the integrity of the previous company’s brand, or whether the merger or acquisition presents an exciting opportunity to gain new market share with a rebrand. It’s important to research any gaps between your internal brand identity and your external brand image. As designers and strategists, the team at Creative Repute Design Agency is interested in helping companies align their brand strategy with a new business strategy. Although the branding process will involve a plethora of decisions, it will bring clarity and purpose to your combined organization.