All brands have their own personality and their logo serves as the face of the company; characterizing elements that customers can relate to. Before designing a logo we need to ask our clients a few questions that will give us hints about the how to court customers and generate brand loyalty. Designing a successful logo is as complex as maintaining an actual relationship with a person. Your visual appearance is your first impression, but to inspire continued interest in your brand we need to incorporate traditions, symbols, memories, emotions, human concepts of purpose and community; All cues that will assist in long term brand loyalty.
Need An Audit Of Your Brand Identity by Design Professionals?
Being attractive isn’t always enough to generate brand loyalty; you want a customers that will to fall in love with you and stick around.
Contact Us For A Consultation About Your Branding Goals
The team at Creative Repute will ask you who your target audience is and what attracts them to your brand. We’ll build upon what makes your customers fall in love with you, using tools such as color theory to elicit emotional responses, and mark making techniques that will remind viewers of certain adjectives. Below are a list of preliminary questions that will help with the direction of the design:
How would you describe your services and/or products?
What are the long term goals of your company?
What do you want your new logo to accomplish?
Who are your main competitors?
How are you different from your competitors?
What’s the age range of your target customer base?
Do you have a tag line? If so, would you like it stated alongside your logo?
Do you have any specific imagery in mind for your logo?
Do you have any color preferences, or existing brand colors?
Do you have any colors that you do not wish to use?
What adjectives should best describe your logo?
What feeling or message do you want your logo to convey to those who view it?
How do you prefer your logo to be worded or written out? Name of company?
Where will you logo be used?
Where will your logo primarily be used?
What’s your preferred deadline, time frame or exact date of completion?
What logos appeal to you and why?
I think what I love most about Oprah’s brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.
-Eva Longoria Bastón, an American actress, producer, director, activist and businesswoman