A logo is a company name, symbol, abbreviation, trademark that is designed to represents a concise image of an organization for its letterhead, advertising and signs so that the organization can easily be recognized. A logo is also intended to visually communicate the unique identity of the brand and what it represents. Studies repetitively reveal that people recognize and relate to imagery faster and better than text.
When a brand is first formed, or existing companies experience a merger or acquisition, the new company will most likely need to create a new logo or re-design an existing one. Once you have your new logo, it’s time to begin building brand recognition. A logo isn’t just an attractive piece of visual art, it first thing a customer sees.
Here are a list of place to display your new logo to gain maximum exposure:
• Company website and favicon
• Social media profiles and campaigns
• Office decor
• Business cards
• Mugs, cups and water bottles
• Signage and banners
• Stationery and mailing labels
• Promotional items
• Presentation templates
• Mission statements
• Product labels
A company can change the format of a logo so that it fits perfectly in any display area. For example, a favicon needs to be clear and very tiny (6×16 pixels 72dpi .png file) to fit on your website’s menu tab, but logo that need to be printed on vehicle should be high resolution (300dpi .eps file). Consistently maintaining the same logo and color scheme in the places mentioned above will help you build a long lasting brand and generate customer loyalty over time .
Communicating your brand with a well-designed logo on these platforms is only the first step. If you need a branding and marketing strategy, “Creative Repute Design Agency” can help your business connect and establish a dialogue with customers. We specialize in a range of custom brand identity solutions such as websites, advertisements, social media campaigns, brochures, business cards, invitations, mission statements, curriculum, product labels, restaurant menus, character designs, and much more. Start growing your business and brand with us.