Good design is a combination of carefully considered qualities chosen to represent an idea. Things to consider about the world of design is: what it does to us, how it looks and how it makes us feel about it. Good design is not just about what is aesthetically pleasing. It also needs to perform, transform places, amaze people, and fulfill a purpose. You can tell a design is good if it is innovative, communicative, expressive and impressive. Good design cannot be measured by one single point of view; it is measured by multiple perspectives. Most of all- you know you have something that is designed well if it is passed down through human history and is constantly borrowed from and appropriated.
Design is not just what it looks like and feels like. Design is how it works.
-Steve Jobs, an American Industrial Designer
It is difficult to achieve good design, but the success of your business depends on it. The power of great design lies in expressing the intention of a product or service in a way that elicits a positive emotional response in consumers. It is not enough for a product or service to do what it promises but it must do something to win consumers’ hearts and minds. Harnessing that power requires building a design-focused business.
Here’s why good design is good for business:
Good Design is Lifelong
Durability is the mark of a good design. Think about the Coca-Cola logo as an example: It was designed in 1885 and despite minor tweaks, this symbol is still among the most power symbols, recognized internationally. Ultimately, successful design saves you both time and money as you avoid the need to constantly rework your brand. Good design is both modern and classic and grows with us through the years.
It Leads to Strong Consumer Trust
In today’s world most major business are online in some form or another. It is also a fact that encountering a business’ website is very often your first encounter with that business. A lot of businesses now are entirely virtual. This means that the impression your website leaves on visitors is more important than ever. Good design will offer you consistency and a unified brand, thus generating trust- that the quality portrayed through your online presence is a reflection of what it is like to encounter your products or services in person.
Good Design Yields Satisfied Customers
It is also important to keep in mind that intuitive designs will significantly reduce user frustration. Sometimes user get stuck on how to interact with a company’s product (for example- assemble ikea furniture, navigate through a website, or cook a microwavable meal). Poor design gives users a tough time with tasks.
Design should never say, “Look at me.” It should always say, “Look at this.”
-David Craib, Creative Director of Parable Communications
Good Design Leaves a Memorable Impression
Design was once generally about making products more attractive. But today, it is a way of thinking and a creative process driven by the desire to better understand and meet consumer needs. Good design can help make a positive first impression on consumers. This first impression sets the tone for the rest of the consumer’s experience. Therefore it is crucial to start off with a great impression through a well-designed logo, website, business card, brochure, mission statement, product label, or advertisement that will imprint a positive image of your brand in the user’s mind. Advertisements designed for digital marketing strategies can help businesses reach consumers that actually need and want their products, however there’s so much competition online that you want to make sure your advertisements are designed to help you stand out for all the right reasons.
Good Design Represents Your Brand
The design for your brand identity, logo, business card and website are the most direct ways that your business presents its brand. A messy, overstuffed and disorganized business card or website will show how much you care about your company and clients. Your business needs to be something that you are proud to associate with. Good design broadcasts your business and attracts new customers.
Our graphic designers can help you understand and communicate your value to consumers. Creative Repute’s team of diversely talented designers will establish a dialogue with consumers, thus enabling your business to grow more efficiently. Please reach out to us at [email protected] for a consultation about your branding and marketing objectives.