If you’re asked to remember your favorite brand of clothing, perfume, accessory or computer company, what quickly comes to your mind? – the LOGO. Yes! A well designed logo is the distinction of a brand which helps us remember it so vibrantly. According to research conducted by the University of Alabama School of Medicine “65 percent of the population consists of visual learners,” so it’s understandable that for most of us, recalling images is easier than recalling names.
A logo helps you recognize a business and reminds you of its existence. Without a logo, the product would certainly fade from your mind. Logos are the basic visual component of a business’ overall brand identity. By placing the same image on all correspondence, marketing collateral, your website and emails, you give people consistent exposure to your brand. The more the logo is presented to public, the more synonymous it becomes with the business.
To understand the benefits of a well designed logo you need to understand the weight it carries for a business:
The logo creates recognition for your business
In fact, the logo is the base for the visual presence of your business. In order to present a true individualized personality for your brand, it should be well defined and consistent. Your logo should be based on creating an emotional connection with your target audience.
It establishes a unique identity
One good way to develop strategy for your business is to think about the unique identity you’re presenting. Standing out for all the right reasons will help you catch the eye of your consumer. Registering your unique logo as a trademark will provide a certain level of legal protection from infringement.
It unifies your online presence
Social media now affects all aspects of business marketing, it’s where you can present your product and receive customer feedback. It is where you learn your customers’ likes and dislikes. And it is the fastest way to build brand recognition with a niche market. Through the internet you have the option of bringing your brand into the consumer’s home and work and presenting to your following on a daily basis. By using the internet to brand yourself you’re forming the perception consumers will have of your business.
It makes your team feel proud
A logo should make you feel positive and proud about what it stand for. If your team feels this way, there is a good chance your customers will feel good too.
It helps your business become memorable
Have you ever met a person with an unforgettable personality? A company logo should have the same impact. A well-designed logo leaves a mark on our subconscious minds. Logos have the power to make a lasting impression.
It increases a customer’s confidence in your business
Building confidence with your customer should be the top priority of your business. You may not have been in business “since 1920,” but if you have invested in the identity of your business, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building “trust.”
It differentiates your business from competitors
Your logo is a visual representation of everything your business stands for. Think of a Shell Gas Station. Shell doesn’t write its name on the logo because it’s visual elements symbolize the company well enough. For a startup business, if a product or service or even the name of your company is mentioned anywhere, your logo should be there. With time and growth, you’ll reach a point where you don’t need a tagline and just the visual elements of your logo will be sufficient for your client to relate to your company.
You logo itself can become an asset
Many independent professionals and celebrities build a brand around themselves rather than a separate entity. If you want to separate the business from who you are, consider having a logo designed. Contact us at [email protected] to begin the conversation about your branding needs.
It generates recognition
When a logo is properly designed, it becomes a powerful symbol for the company it represents. The customer will immediately recognize the brand especially when faces with other options and alternatives.
Your logo establishes ownership
A logo is like a person’s signature. It proves legal ownership of business and is a safeguard against fakes, piracies and forgeries. Cheap forgeries of branded products are engulfing the market in underdeveloped countries. For instance, you can get a cheap sneaker with a logo that looks a little like Nike’s logo and generate sales by piggybacking on Nike, however you’ll be putting yourself in danger of being sued by Nike.
Thinking is more interesting than knowing, but less interesting than looking.
-Johann Wolfgang von Goethe, a German writer and statesman
In a nutshell, a logo is the face of your business. By reflecting your brand personality, it increases opportunities for customers to recognize your business. It is the most powerful marketing tool to explore new horizons for your business to grow. Establish your unique brand identity with a well designed logo.