A company’s brand identity is the way that business wants to be perceived by consumers. It is the components of the brand: the name, logo, tone, tagline, typeface, etc. that are created by the business to reflect the value that company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image, which is the term for the way consumers actually perceive your brand. Sometimes there is a disconnect between intentions and how you are actually perceived by the public. Our strategy at Creative Repute is to bridge that gap and provide you with marketing materials that accentuate the best elements from both your internal identity and external image. With our diversely talented designers we have experience designing website mockups, ads, social media campaigns, brochures, business cards, invitations, mission statements, curriculum, product labels, restaurant menus, product descriptions, character designs, and much more.